Are You Creating Trust?
David Rolfe is the Head of Production at WPP. When David and I debated last year, whether one person could someday make a Super Bowl ad, it felt like a provocation.
This year, we both agreed it's an inevitability. Which brings with it a bigger question. How will we tell the difference between what's real and what's synthetic? And will it matter?
And that's the moment when trust becomes everything.