Are You Aiming High Enough?
Yasu Sasaki is the Global Chief Creative Officer of Dentsu. His company has a presence in over 145 countries and regions, and they've been working with artificial intelligence, in one form or another, since 2011.
One of the main questions facing the creative industries is which companies will see AI as an opportunity to stretch the boundaries of human creativity.
In theory and in practice, we can both raise the bar and lower cost.
But we must be careful how we do it.