The Power of Simplicity. 20x.

Simon Mainwaring, the marketing and social media guru, tweeted a link the other day to 20 unique and creative logo designs.

In a world added to each day by a new technologcal marvel, it is too easy to assume that all original thought comes attached to a piece of code or a microprocessor.

Simon's tweet, and the compilation put together at Toxel.com demonstrate three things.

1. Technology connects us in new and increasingly powerful ways


2. What it connects us to is more important than how


3. The most powerful connections are the result of simple truths and shared experiences

In support of which I offer you a representative sample of the logos from the Toxel collection. I encourage you to look at the entire set, complete with individual accreditation to the designers and companies in question.

Proof, if we needed it, that there is as much value in innovation as invention.

And further incentive to relentlessly challenge how we look at our own businesses.