I was with a group of clients last week who have fully embraced the fact that their business will never be the same. Change is in the air, like never before.
It’s been a long time coming. And there have, so far, been many more words than deeds. As a species we try very hard to intellectualize our environment. Fight or flight? Neither, actually. Can we talk about it instead?
Our ability to analyze complex scenarios and evaluate possibilities is one of the attributes that separates us from other species. The other is imagination. The fuel on which the future is formed.
Where are we going? And how are we going to get there? If you’re not asking those questions it’s probably time to think about doing something else.
But analysis and imagination are not enough. The ability to act is the crucial link between the two. And in this regard, other species leave us in the proverbial dust.
Birds fly south for the winter. There is no meeting to debate the pros and cons. No assumption that they should go north again because that’s what they did last time. It is enough that they know they must go and that south is where they want to end up.
As a business owner you need to know where you are going. And you need to know why. And if the best answers you come up with are ‘south’ and to ‘survive’, then that’s good enough to start moving.
The alternative is to talk about it some more or continue in the same direction.
And when an economic winter like this one arrives, all that will be left are a few frozen feathers.
Some of Our Clients
