It takes time to earn trust.
Consistency and transparency accelerate the process. But as employees or customers, we withhold wholehearted emotional investment until a company proves it deserves that from us.
I heard this week of a company which is dominant in its industry that has cut its staff salaries by ten percent this year. Across the board. Including its receptionist.
When asked why he had taken this step, the owner is reported to have said, “because I can.”
How you define success is entirely personal.
Which doesn’t mean it affects only you.